Company Page & Core Values

I developed brand voice and tone guidelines, the company page, and core values for NZXT.

Creating a Brand Identity

How do you turn a mountain full of post-its and stream-of-consciousness quotes from executives into an effective and authentic company tagline? By finding the story in the chaos and shaping it into something relatable.

Capturing Authenticity

You love what you do and believe in your product—but how do you make it unforgettable? For this project, I choose to keep it simple, stay true to NZXT’s strengths, and focus on what we do best to deliver real value.

True to the Core

Your core values are the heart of your brand. As Simon Sinek says, “People don’t buy what you do. They buy why you do it.” What you stand for is what makes you stand out. For NZXT, I collaborated with key stakeholders to uncover their core beliefs and shaped them into a clear, impactful list.