Telling human stories that stand out.

Function & Lift

When I was developing the narrative strategy for this campaign, one challenge was standing out in an industry of same-y-ness.

Watch until the end to see how we subverted the expectations of a typical gaming ad and went with something a little more relatable.

NZXT Relay Audio

This product launch was a personal win. We didn’t have budget for this video but I felt the story here was important. I wrote, produced, and found the budget for this spot.

Also, if you look closely in the corner, my backpack made a cameo. Hi, backpack.

NURX.

I created the narrative and script for the video by highlighting the unique strength of each feature, crafting a playful story where characters insist that each benefit of a service is their favorite.

The “best part” for me was collaborating with a service that provides affordable healthcare to women.

LD Products

Printer ink prices are ridiculous so this was pretty cathartic to write.

Ozobot

Ozobot is a STEAM tool that teaches kids how to use code in the classroom. This ad illuminates the difference between “cool toy” and “inspiring tool to help students change the dang world.” Also, it’s pretty cool.

Goggles4U

I got free glasses out of this.

Canvas Monitor

This was a tagline I was particularly excited about. You don’t need to buy two monitors to play FPS and RPG—all games “play nice” on Canvas QHD. How cute am I?

Ajax

Never thought I’d get to draw on some of my personal experiences as a woman to craft the narrative of a soap campaign. But sometimes life surprises you.

Serta

If your product has anything to do with dogs. Please hire me. Will work for snuggles.

NZXT Capsule

The Capsule was designed for effortless setup, letting gamers dive straight into the action. For this campaign, I swapped "play" with what it truly means to gamers, highlighting the real benefit behind the ease.